Home Business Development – Having Your Own Website

In my first article, where I talked about having a auto responder system, I stated that building a business online is like a Jet climbing to it ideal cruising altitude. In a jet you plan the route, in business you develop a plan, a jet takes off, a business launches or opens, a jet climbs, and a business is developed.

I also stated the companies you can join as a home business should be tools within your business. They are the product tool. Then I talked about the importance of communicating effectively with your customers, and discussed auto responders as another needed tool.

In this article I am discussing the importance of having your own online business presence. The way this is done is by having your own website. This is not the free website you may get when joining a business opportunity program, but your own website with its own hosting service and domain name.

Your own site allows you the control to adjust your marketing pitch, develop contact lists, and market more than one item if you want.

Having your own site also makes your product or service more visible or unique to a customer. Let’s say you are working with a MLM or Network marketing business and they provide you a website to get others to sign up on. Everyone in the program has the same site, this is not unique, and you cannot customize it. But if you had your own site you can create a new way to tie the product or service to a customer’s needs. Another way you can work the site is to list benefit of the product or service without actually mentioning it, then ask them to provide contact information if they want more details. When they provide the information send them to the programs website to finish the sell. If they do not purchase the item you have the contact information so you can remarket the product or another product to them. Many times it will take several exposures to a product before the customer will act on the offer.

It is not recommended that you use a free service when hosting a business website. These services are good for personal websites but should be avoided for a business. The number one reason I have for not using these types of services is they usually require or place their own ads on your sites. You do not want to promote some one else’s products on your site unless you are getting some type of payment in return.

When choosing a hosting site look at the following :

Reliability
Customer support
Hosting space allowed
Bandwidth limits,
Options Available
Payment methods.

There are a number of good services out there. The service I have had the best performance with is from Godaddy. It has many options and plans you can work with and you can start out with the minimum and upgrade later as your needs change.

Choosing the correct hosting service for your website is probably just as important as your product or service. If your site hosting is not reliable your site will not been seen, and therefore you will not get the sales conversions.

Starting a Home Based Business and Goal Setting

Introduction

When you look back over human history, the concept of working from home is not new. A lot of paid work was done in the home. A shoemaker, for instance, would make his shoes in his own house and there are many other examples that can be given where people in times gone by worked from home.

However, with the onset of the industrial revolution in the 18th and 19th centuries, the locus of work shifted from the household to the factory. Now, with the advent of the computer and the World Wide Web, many people are discovering the rewards of starting a business that enables them to work from home.

Home based businesses are, in fact, some of the most rapidly growing segments of today’s business world. If you are looking to start a business working from home this article will provide you with some home business start up tips and also look at goal setting when working from home.

A Summary of the Work from Home Benefits

When you work from home, you have many advantages that other business people do not have. You have no additional expenses incurred by rent or mortgage on the building. The start-up costs are likewise reduced or even eliminated, since the entrepreneur may already have the necessary items such as a telephone, computer, a printer, a fax and other office items. Time and money spent on commuting to and from work are also eliminated. All these factors have led many entrepreneurs around the world to start a home based business.

Starting a Home Based Business – Business Start Up Tips

Along with setting your goals there are a number of actions that need to be taken when setting up your business. Below you will find a selection of business start up tips that will help you set up and run your home based business.

1) The need to be flexible in business. As times change adapt your home business to keep up with the trends in the home based industry implementing business opportunities, information products, software and training programs that compliment the business you have already set up and which help move you forward.

2) Consider what work you enjoy doing yourself and outsource the rest. Build a ‘dream team’ of outsourced workers who can help you complete the numerous daily business tasks.

3) Don’t go it alone, select a business mentor. Research your marketplace and find the top ‘players’ in your niche and follow them learning from their experience. Opt into their subscribers list and learn from them. Work with a mentor who has been there and done it and who can support you with your business through coaching, education and training. Choose mentors who pass onto you their experiences so that you can avoid making the mistakes that will slow your business development down.

4) Do a vision book – having set your business and personal goals which look at what you want to achieve in the short medium and long term – visualize them? Put pictures into a scrap book, in a folder or on your home office wall and look at them every day to remind yourself why you are doing this in the first place. This will help you keep motivated. For example, if you want to make money on line and set up automated systems so that you have more time with the family put pictures of this into your vision book.

5) What business model to follow – Whilst working online from home you will find that many business opportunities hit your inbox. However, how do you decide which one is right for you? Well, once you know what type of business you want to build, what you are passionate about and why you want to do it, then you will build the right type of business from the outset because you will only take on businesses that meet your own criteria. Don’t feel obliged to join everything going. Just join what works for you and businesses that help you ‘build the right business the right way’ so that you fulfil your own goals and dreams but also help others solve their problems along the way.

6) Have a daily plan of action – Each night, go over what you have done in the day, see what you have accomplished, congratulate yourself and figure out how to carry it forward to the next day. Write up daily plans of action, cross them off as you do them and feel good about what you have achieved. This way you are looking at what you have done and not what you have not done.

7) Read inspirational stories and listen to music that motivates you – Find articles in books, in magazines, or online, about people who have been successful at similar businesses. Play music that gives you a lift each day and which makes you feel upbeat and motivated.

8) Read out loud personal and business declarations – Do this each morning as you get up. An example might be “No one will ever fire me again because I am my own boss” or “I will be debt free through my business ventures” or “I am now on a course to change my life totally and pull in millions of dollars”. Why would you do this? Well, because it helps you remove any limiting factors and by reading out your own declarations each day it helps you maintain your focus, stay positive and remove any limiting beliefs you may have every day.

9) Parallel Lines: Basically, you can stay in the system and the same place or choose a different path which allows you to leave the system and achieve your goals and financial freedom. Do not make excuses not to do something – Just do it; your attitude is what propels you to go forward. Make excuses not to do something and you will stay put!

10) Register yourself with the appropriate Tax and Vat offices.

11) Set up your account with an accountant and set up a business bank account.

12) Get your home office set up with the Utility Company for the telephone lines, internet, mobile phones, gas and electric and buy and set up your computer system.

13) Look at what you are passionate about. What knowledge can you share with the world? Having decided upon the niche you are going to work in put your foundations in place by setting up your products, services, landing pages, auto responders, websites and educating yourself about marketing offline and online.

It’s great that you know which business opportunity you are going to join and develop but don’t make the mistake of not educating yourself about marketing. There are many elements to a successful business and if you take the working online route then as well as having an affiliate product or your own product or service to promote, you will need to learn about building squeeze pages and websites, list building, and investing in marketing and how to set up marketing funnels.

14) Work in a team or join an online community in your niche. Be a pro-active member adding value to the team and community that you are in by sharing your knowledge for the good of the team. In this way you will build your profile and also be able to feel part of a community of like minded people with a common goal of helping each other succeed.

15) Consider exactly what type of enterprise will you be running? Will you be selling products, or will you be performing services? Or maybe your home based business will be offering both. What kinds of products and/ or services will be offered? How will you go about obtaining those products, or the skills needed to perform the services? And how will you pay for them?

16) Your target audience – What kinds of customers are you targeting? The general public? Local People? A Global Audience, Men only, or Women only? People in a certain age group, such as middle aged people or the elderly? And how much money do you expect to make from this venture?

17) What will the name of your business be? You should choose a name which both clearly indicates what the business is about and sounds attractive to the potential customer. For the work from home internet marketing niche the branding tends to be personal so that a website would have the domain name of the individual marketer.

18) Finally, check to find out about any licensing and legal requirements for your chosen business opportunity.

Goal Setting When Working From Home

In addition to setting up your new home based business, goal setting is crucial; it must be taken care of at the start of your business and it is also a good strategy to continue to set new goals as your home business develops.

The goals you set for yourself should be Specific, Measurable, Achievable, Realistic, and Timed. A specific goal that is measured through statistics and analytics, that is achievable and realistic so that you are not setting a goal that is out of your reach. A goal that can be achieved by implementing a business opportunity and working it within a period of time that is not unrealistic.

In my experience goal setting can often be overlooked at the start of a home based business and many people know what business they want to run but they don’t know why! If the ‘why’ isn’t big enough then quite often the motivation dwindles and the business does not help the individuals meet the goals they have set for themselves.

Once the task of goal setting has been taken care of, you now have the challenge of putting those goals into action. This won’t happen overnight, so remember you won’t get rich quick, it will require work and dedication.

Starting A Home Based Business – Final Remarks

Finally, remember that, as with all human ventures, there will be times when your work gets you down and you may feel like throwing in the towel. Don’t quit!

Now you may seem to be getting nowhere, but the next opportunity may be just around the corner. If you quit, you may be missing out on that opportunity. See it through and don’t quit! Keep going with your business, persevere, develop a no quit attitude, take yourself on a journey to success and work through all the barriers that will surely present themselves.

In the end you will win through and you will find yourself with a successful home based business on your hands where you not only are helping many people along the way but also making a very decent living working from home.

Growing Your Business From the Inside

The definition of business success is growth. Increasing revenue drives most sales organizations. However, there are two aspects the growth formula that are often underlooked; or, at least, underemphasized – client retention and business development in existing accounts.

The most efficient channel for increases or improvements to profitable revenues is maintaining the business relationships you have and leveraging those relationships to offer and deliver more.

Your best customers are your most efficient channel for new business opportunities. Yet, many organizations struggle to create and discover these opportunities. For the most part it is because they have become so proficient at being satisfied with the existing relationship that they fail to understand or recognize how to expand and build on it.

The first place I would look for revenue expansion is with my best, favorite and most trusted clients. Note, I would not be walking in simply trying to “sell them more”, I would be working at discovering how I can become a better resource to them and what else I may be able to provide to improve or enhance their business. Accomplishing this requires a focused strategic commitment to enhancing the relationship.

There are four steps to applying a business development strategy in your existing and key accounts:
1. Build a team and expand your contact base: Sales professionals are very proficient at knowing who their key contact is in an account. Their traditional approach is to strengthen that single point of contact relationship to the fullest. In a revenue expansion strategy that is not enough. Instead of having a lot of connections over several companies, an effective business development strategy requires multiple connections throughout the organization at multiple contact points. A single point of contact or a single contact point from your organization puts all relationships at risk.

A strong business development strategy requires that your organization is connected into your key clients at multiple levels with multiple relationships sources, i.e. your CEO/Owner, VP of Sales, VP of Marketing, or Director of Customer Service, etc. having developed and leveraged relationships in your key accounts at similar valued levels. Multiple relationships, at various organizational and functional levels, through varied contact points provides offers your organizational broader information, influence and insight. This is a very powerful strategic tool.

2. Assign a knowledge holder for your key accounts: You can utilize a CRM to manage data and information; however, like a reporter, every key account requires a knowledge holder. That knowledge holder is responsible for sharing the news of every single conversation with all others leveraging and developing relationships in that key account. Sharing the information in a timely manner enables the team to make prompt strategic moves in that account and enables the team to be more engaged and proactive to news, information, and opportunity.

3. Create a metric and meeting rhythm for the team: Being on a key account team means nothing if people do not know their roles or accountabilities. Every team member has accountabilities to the rest of the team for their role in building and expanding their relationship base in a key account. They are also accountable for gathering and sharing information to the team in a timely manner through the “knowledge holder.” As a result, I would encourage everyone to establish a metric for “new relationships” and “impactful conversations” that is a measurable accountability tool. Also, even if it is only a fifteen minute weekly huddle, all key account teams must connect, communicate, collaborate and strategize on a regular basis.

4. Pay attention to discover and create opportunity: You cannot create opportunity in an existing account just because it is a good idea – nobody cares what you want to accomplish or “sell”. However, as you expand your relationship base within an account and become a more influential valued resource, the potential for the team to discover and create new business opportunities is enhanced significantly. This is the value of a multi-faceted “deep and wide” business development strategy. More conversations, with more people, with diverse perspectives, opinions and needs provides a fantastic opportunity to add value. The fundamental component of this strategy is found in creating a focused, disciplined, and intelligent process with a long-term commitment to its execution and development.

Businesses that grow best, grow intentionally. Intention is the focused, disciplined, and strategic application of a business development process that works. The above business development process works best in your key accounts because you already have a valued relationship with them, you already have access to their team, and they already value what you are providing them. To take this relationship to another level requires the commitment of a team, the productive gathering and sharing of information, and the ability to nimbly and deftly execute a timely growth strategy. Nothing is more productive that growing within an existing account – the trick is coordinating the resources in order to accomplish it.

Georgetown Heritage Business Developments In Penang

A new kind of energy fills Georgetown City of Penang Island these days. The elegant 19th century shop lots are buzzing with life and activities. New business trends related to heritage living style have sprung up everywhere around the city area.

There has been renewed business interest in the areas since the listing of Georgetown as a UNESCO world heritage site two and a half years ago. Both small time entrepreneurs and more established investors are putting cash in conservation projects. Old heritage houses and shop lots have been transformed into chic eateries, boutique hotels, and charming home stays.

A classic cafe example is ‘Kopi Cine’, which is located at Stewart Lane. This delightful cafe serves Penang style coffee as well as Italian cappuccino. ‘Amelie Cafe’ in Armenian Street is another heritage cafe investment, which serves local delights prepared from fresh market ingredients. The new generation of investors are not merely pumping funds into prime real estates, but have shown deep respect for heritage and culture.

The buffer zone area has also been livening up with the establishment of ‘Hotel Penaga’. This hotel is located in the surrounding areas of Hutton Lane, Transfer Road and Clarke Street, which is a pre-war terrace of fifteen shop units. It has been beautifully restored into a boutique hotel and maintains the character of the heritage zone, while meeting the highest modern expectations for visitors, who particularly wish to experience the heritage style of living accommodation.

Investing in the heritage city of Georgetown may seem like a good idea, but it is not a simple task. The dilapidated condition of many of Georgetown’s old shop houses call for restoration and renovation. Such costs are often double the cost of the initial purchase price of the dilapidated property. But luckily these factors have not discouraged investors, comprising local Penang citizens, Malaysians from other states, as well as foreigners, from investing in heritage estate developments.

Georgetown’s heritage listing has also proved to be a huge investment opportunity and a big boost to Penang’s economy. Penang is now globally recognized as a selected destination for tourist to visit. This has also upgraded the Penang’s status as a healthcare or medical care destination. More visitors from neighbouring countries are now coming to seek medical treatment in Penang. Medical tourism enabled many people to get the benefit of high quality medical treatment with more competitive cost in medical expenses, while going on a beautiful and tranquil vacation.

The cost of getting the treatment done elsewhere aboard has confirmed to be comparatively more expensive, whereas the same medical treatment cost in Penang can be much lower, by as much as 50% of the cost abroad. Patients can get the best possible treatment available in Penang. Penang medical professionals are highly efficient and well versed in English.

Penang may be small but is full of life, and have been voted as one of the top most livable place in the world.